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The Marketing Media Funnel 3.0: From Attention to Advocacy
(Or: How to Stop Chasing Strangers and Start Wooing the Ones Who Actually Like You) By 194 Media – Kyriacos Stylianou Let's be honest. The traditional marketing funnel looks great on a PowerPoint slide and terrible in real life. You know the one: Awareness → Interest → Desire → Action. It's a tidy little staircase where strangers politely march down toward purchase, holding hands and singing corporate jingles. Now let me describe what actually happens in reality. Someone see
194 Media
Apr 285 min read
The Marketing Media Funnel 3.0: From Attention to Advocacy
(Or: How to Stop Chasing Strangers and Start Wooing the Ones Who Actually Like You) By 194 Media – Kyriacos Stylianou Let's be honest. The traditional marketing funnel looks great on a PowerPoint slide and terrible in real life. You know the one: Awareness → Interest → Desire → Action. It's a tidy little staircase where strangers politely march down toward purchase, holding hands and singing corporate jingles. Now let me describe what actually happens in reality. Someone see
194 Media
Apr 28
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