(Or: How to Stop Chasing Strangers and Start Wooing the Ones Who Actually Like You) By 194 Media – Kyriacos Stylianou Let's be honest. The traditional marketing funnel looks great on a PowerPoint slide and terrible in real life. You know the one: Awareness → Interest → Desire → Action. It's a tidy little staircase where strangers politely march down toward purchase, holding hands and singing corporate jingles. Now let me describe what actually happens in reality. Someone see